Rimidi

Agency : Son&Sons
Credits : Wade Thompson, Cameron Ohls, Aadarsh Santosh

A website refresh for a digital health company focused on bringing a more human, emotional feel to the brand. Gradients add warmth, while rounded buttons and soft corners make the UI feel approachable. A minimal layout highlights modern design, with updated iconography and photography that give the brand a fresh, elevated look.

DICK'S

Personal Practice Project
Credits : Noun Project - Icons, Pinterest & Cosmo - Imagery

The new identity leans into motion and energy with a bold, italicized typeface that suggests speed paired with the Aeonik Typeface for the brand as a nod to Helvetica. Neon accents cut through to show intensity, reinforcing high performance and visibility. Paired with blurred, in-action imagery for the sport, the brand feels alive always moving.

Scofield

Agency : Freelance

Scofield is an AI-powered platform that’s reshaping how investment bankers work not through clunky plugins or quick fixes, but with smart, end-to-end workflows that cut the manual grind and boost strategic impact. Designed for analysts, associates, and deal teams, it’s built by insiders who know where the real leverage lies. The bold blue isn’t just a color it signals trust, clarity, and a nod to finance’s legacy, while pushing toward something faster, smarter, and fresher. Paired with a refined serif typeface that balances classic confidence with a forward edge and a clean, minimal UI, the whole experience fades into the background so users can focus on insight, not interface.

100x100 - Concept Ideation

Agency : Son&Sons
Credits : Aadarsh Santosh

A conceptual branding for a WAFF campaign, crafted to resonate with the creative youth and young adults of the community using bold characters, vibrant color palettes, and playful graphic assets that bring energy, relatability, and personality to the campaign. This visual language extends across imagery, social content, and physical spaces, creating a dynamic and expressive identity that speaks their language and sparks authentic connection.

Our Legacy Lookbook

Personal Practice Project
Credits : Our Legacy Fall 2025 - Imagery

A conceptual editorial book design for Our Legacy’s Fall 2025 runway catalogue.

St. Luke’s Espicocal Church

Agency : Son&Sons
Credits : Wade Thompson, Cameron Ohls, Leah Wochele, Aadarsh Santosh

A rebrand for one of Atlanta’s oldest 19th-century churches merging old-style typography with a fresh, modern color palette to bridge history and youth. The new website draws from the church’s architecture, transforming arches and stained glass into a vibrant digital experience that makes church feel relevant, welcoming, and alive again.

Chattahoochee Hills - Concept Ideation

Agency : Son&Sons
Credits : Aadarsh Santosh

A dynamic and modern branding concept for Chattahoochee Hills that reflects the community’s energy and creative soul using vivid imagery and color to explore surreal pairings of natural life and everyday objects, blending the organic with the crafted in visually arresting ways.

HERO - Concept Ideation

Agency : Son&Sons
Credits : Aadarsh Santosh

HERO’s rebrand brings a bold, playful identity to life through expressive typography, refined details, and custom illustrations. The arched logotype and rounded sans serif type create a sense of motion and approachability, while a classic serif adds balance and sophistication. Paired with character illustrations and a clean, unified system across print and digital, the brand feels fresh, cohesive, and full of personality redefining HERO as a standout in the burger space.

Avalon Action Alliance

Agency : Son&Sons
Credits : Wade Thompson, Cameron Ohls, Leah Wochele, Aadarsh Santosh

A full rebrand and website redesign for a nonprofit dedicated to connecting the nation’s veterans and first responders with mental health support repositioning the organization as a stronger, more trusted presence in the field. The new identity leans on military-grade color palettes and a bold Swiss-inspired typeface to reflect resilience, clarity, and structure. Paired with a rebuilt website focused on accessibility and emotional strength, the brand now communicates a powerful message: this is a safe, dependable space for those who’ve served to find the care they deserve.